Project type: WebsiteClient in:🇦🇪
Carevet manufactures and supplies scientifically formulated feed additives for poultry farms and feed mills — products built for flock health, feed efficiency, and consistent performance.
Visit live site
What was broken, and for whom?
The company needed two things: - A trustworthy public website that presents Carevet as a science-driven, quality-focused supplier and turns visitors into sales inquiries. - A way for non-technical staff to run the site themselves. They needed to edit text, products, images, SEO and languages, and read incoming inquiries, without asking a developer for every change.
Who else has to be satisfied, and what do they need?
Who uses this on a normal day?
What it actually does. One line each is enough.
How the interface is organized, and why.
The public site follows a B2B persuasion path. Each section answers the next question a buyer would ask: who are you, why trust you, what do you sell, how do you guarantee quality, and how do I order. Every page ends with a path to the contact form, because the site's main job is generating leads.
The technologies that carry this.
Looking back now that it is done, how was the experience overall?
Building CareVet was a rewarding mix of a marketing site and a small custom CMS. The most valuable decision was treating content as data from day one: every string, product, image and SEO field can be overridden from the dashboard. That means the client can keep the site alive without me. It also made multilingual support much smoother.
